Indie game marketing is tough :/
There’s a ton of games coming out every day and we should know, we categorize and stare at them daily! We love indies (No Games Left Behind, remember?) and we believe that we can help out with indie game marketing! We offer a ton of cool features to make you stand out from the static noise out there.
Here are some quick tips on how IGDB that can help you with your marketing quest.
Did you say “Press kit”?
Press kits are essentially how you distribute information about your game officially, whether that’s with the press or consumers. So you need all that info in one tight spot, and guess what? If you add your game to IGDB, you’ll get a professional press kit that’s automatically generated. Doesn’t that sound pretty awesome?
Don’t just take our word for it! Last year Gamasutra wrote an article on what makes an effective press kit, and here’s what they had to say about IGDB’s:
“The press kit for the game, hosted on IGDB, is a clear example of what should be done. The factsheet contains developer information, a release date for the game, platform information, and links to the publisher website and social media.”
All the information in the press kit are based on the the game pages, so we suggest keeping them up to date as much as possible.
The URL will always be igdb.com/games/yourgame/presskit
Here’s the one from Scrap Galaxy: https://www.igdb.com/games/scrap-galaxy/presskit
Always make sure your game cover art is available, alongside a transparent logo!
Ready for launch? Use a countdown!
Months and years of labour making your game, and the release date is now approaching! Use it to your advantage to build hype! See the link right under Presskit called Countdown? It’s another cool automated feature
based on the IGDB game page. As soon as a game has a release date set it will generate a countdown. Better yet, it differentiates between platforms as well as regions (US, EU, JP, AU etc.), so your audience will always have a clear idea when to expect a release regardless of their location.
In our experience, countdowns are more interesting to your fans than the press, but you never know! Thanks to our API we’ve had some savvy Redditors incorporate the countdown feature onto subreddits, which is really cool extra thing!
The URL will always be igdb.com/games/yourgame/countdown
Here’s the one for the upcoming The Long Reach: https://www.igdb.com/games/the-long-reach/countdown
IGDB’s social Feed
When it comes to getting the word out there (indie game marketing or not), social media is vital. We feel that social platforms are flooded with static noise, which is why we created our own feed dedicated for gamers. The ‘Social Feed‘ is connected to both the games and our Pulse News feature. Any posts tagged with their related game will show up on its game page, and that is valid of press articles too! Whether an external news outlet publishes a review of your game, or an IGDB user makes a posts; your game page will be featured on a dedicated feed.
We’ve had several developers and publishers making use of the Feed as a daily blog tool. As a result it creates direct interaction between the creators and the fans. This is something we absolutely adore! Who doesn’t like a sneak peek behind the scenes of game development?! So what are you waiting for? Get out there and share something! 😉
As an added bonus for extra reach, we recently released IGDB Pulse, our first Android app. The app pushes any game related content from the site, so make sure you’re on there as well. Check it out here!
It’s more than just IGDB.com
All the data we have is accessible via our API. As a result, your game gets fed not only to IGDB but to all of those services using our data as well. We have thousands of registered API users ranging from collectors apps, review websites, universities etc. Add a game to one database, and show up on many others! (because we thrive on people’s ingenuity and competition).
We’re big believers in gathering all the useful information in one place, giving you tools to help reach a wider audience. We built all this based on user feedback, and we always listen to our community. If you have ideas for tools or features that would help the gaming community, get in touch with some suggestions!